Print advertising has been the mainstay of direct marketing since the 1870s and, despite the growth of digital platforms during the last two decades, continues to be a popular and effective choice for businesses seeking to attract new customers. Despite the popularity of email and social media in the digital age, print advertising still has a prominent place in marketing, increasing brand awareness and generating a reliable return on investment. In other words, print advertising works.
Continue reading “Why Do So Many Businesses Still Use Print Advertising?”
If you’re considering a direct mail marketing campaign to give your brand increased visibility and presence, you may be hesitant if you’re not certain the investment will yield positive results. In the era of digital marketing, there may be an understandable tendency to lean towards other channels, such as email, social media, or pay-per-click advertising.
Continue reading “All The Pros Of Direct Mail Marketing”
Direct mail continues to be a highly effective and cost-efficient marketing tool for many businesses. Even if you’ve switched predominantly to online channels, it’s worth considering how direct mail can strengthen your position by bringing in a steady stream of qualified marketing leads.
Continue reading “How To Generate More Leads Using Direct Mail”
Direct mail is one of the most effective tools for attracting new customers to your business. By directly targeting customers and prospects by post you can dictate how and when your brand gets noticed – one of the key reasons why direct mail can be more effective than email in some circumstances.
Continue reading “5 Tips For Designing A Winning Direct Mail Envelope”
Before we became adults, we looked forward to the postman arriving. Receiving a letter or postcard, personally addressed, is a big deal for most children but as we reach adulthood, the post tends to become dominated by bills, adverts, and bank statements. For promotional business mail to be effective, it needs to summon the same sense of excitement and curiosity that we used to experience as children to provoke a response. If it doesn’t, then the mailshot will end up in the bin and you’ll hear nothing from your target customers. So, to get a head start with your direct mail marketing, why not consider these innovative ideas to help your brand to stand out from the crowd?
Continue reading “3 Business Mail Ideas To Get You More Conversions”
The term marketing has become almost synonymous with digital marketing, a conglomerate of emails, blogs, social media posts and graphics that have one thing in common – they lack a physical, or tangible presence. This ignores the fact that physical marketing material still plays a significant role in driving sales and creating brand awareness. Tangible marketing, therefore, incorporates all physical marketing materials, including direct mail letters, posters, leaflets, retail display units, and product samples.
Continue reading “What Are The Benefits Of Tangible Marketing?”
The SARs-COV2 coronavirus has sunk its teeth into every sector of the world economy, and the business mail industry is no exception. However, the pandemic hasn’t spelt bad news for every sector, and the effect of Covid-19 on direct mail campaigns has been ambivalent. Some businesses have seen a massive drop in demand (formalwear mail order catalogues, anyone?), while others have seen an increase in direct mail responses compared to before the pandemic. Let’s take a look at how Covid-19 has changed the landscape for direct mail campaigns, in terms of both sender expectations and customer experience, and how brands can take advantage of these developments.
Continue reading “How Has Covid-19 Affected Direct Mail Campaigns?”
Mass email is a straightforward way of communicating with potential customers but does it yield the results your business needs or are you better to invest in direct mail? With over 269 billion emails sent worldwide each day, it’s unsurprising that business and home users are swamped and that ‘cold’ or unsolicited emails have fallen out of favour with businesses. Office workers receive an average of 121 emails daily – the notorious ‘email soup’ – while home users may rarely even check their personal email address these days, preferring social media and messaging services.
Continue reading “Postal Direct Mail Vs Cold Email Marketing: Which Gets The Best Results?”
The hospitality and catering sectors are doing everything possible to make the dining experience safe. Keeping sanitized cutlery clean and safe is one more thing to add to the measures being taken.
Mayer-Kuvert-network, represented in the UK by Eagle Envelopes and Heritage Envelopes, is proud to present ‘Cleaned & Sealed’ cutlery envelopes, specially designed and produced from PaperGard™ antimicrobial paper. This means the paper actively works against microbes such as bacteria and viruses keeping cutlery, which is placed inside, clean and free from contamination between dishwasher and the table. Reassuring each diner that their sanitized cutlery has not been touched or compromised until opened at the table is so important.
The envelopes are easily sealed and feature a perforated ‘Tear Here’ strip which, when opened is placed inside the envelope along with used cutlery at the end of each course, helping serving staff to avoid touching used cutlery.
Used envelopes are easily disposed of for recycling and are fully biodegradable.
The ‘Cleaned & Sealed’ envelopes can be customized with print, such as venue logo and address for additional personalisation.
Preparing for customers to return to hospitality, catering venues and eateries has never been more important. To find out more, contact your envelope supplier today.
Despite the huge role the Internet plays in the way people do business in 2020, postal mail still has pivotal importance in many sectors. In the financial year 2018/2019, the Royal Mail delivered 10.3 billion letters, a lot of these being business correspondence. Why has postal mail retained its popularity deep into the digital age? Perhaps this is because, for charity direct mail, mail order businesses, utility providers, print and office stationery suppliers – among many others – it continues to deliver an excellent return on investment.
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The question for us in this article is: are letters sent in plain envelopes or in envelopes overprinted with branding
, custom colours and campaign messages the better choice for your business?
Overprinted Envelopes – The Advantages
An overprinted envelope is a stock product which is printed with a personalised design, colour scheme, logo, message and images. They can be as simple as a standard sized envelope bearing a company logo and address, to the elaborate printed designs frequently used in mailing campaigns. In an age where personalisation plays an essential role in marketing, overprinted envelopes can give a brand a crucial advantage over one which uses plain envelopes – with an increased chance of the letter being opened on the doorstep. But what are the advantages of choosing overprinted mail over regular, plain mail?
- More eye-catching – overprinted envelopes are more likely to be opened and read than plain, or black and white envelopes.
- Overprinted envelopes can include a summarised version of the letter’s content. People know who the letter is from, creating a level of expectation and anticipation over the contents before they open their mail – leading to an increased response rate.
- We process visual images quicker than written word which means the inclusion of colour and visual imagery makes important information easier to absorb and remember.
- Core marketing and branding messages can be conveyed from the envelope before the letter is even opened, strengthening your content. They are also a great way to grab the receiver’s attention and further compel them to open the envelope and see what is inside.
So, whilst overprinted envelopes have added design considerations, and a higher cost per unit, this is money well spent if you can achieve a greater return on investment from your direct mail campaigns.
We are Eagle Envelopes – an envelope overprinting specialist based in Walsall ideally positioned to distribute nationally. We can apply custom designs, branding and important postal indicia to a wide range of stock envelope products, including campaign messages, slogans, web addresses etc. Our overprinting service is fast, flexible and reliable, with print runs available from as little as 1000 envelopes or more for larger campaigns. To request a free quote please click here, or call 01922 613888 for more information.
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