3 Business Mail Ideas To Get You More Conversions

Posted by Eagle Envelopes on 15th April 2021

Before we became adults, we looked forward to the postman arriving. Receiving a letter or postcard, personally addressed, is a big deal for most children but as we reach adulthood, the post tends to become dominated by bills, adverts, and bank statements. For promotional business mail to be effective, it needs to summon the same […]

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What Are The Benefits Of Tangible Marketing?

Posted by Eagle Envelopes on 8th April 2021

The term marketing has become almost synonymous with digital marketing, a conglomerate of emails, blogs, social media posts and graphics that have one thing in common – they lack a physical, or tangible presence. This ignores the fact that physical marketing material still plays a significant role in driving sales and creating brand awareness. Tangible […]

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How Has Covid-19 Affected Direct Mail Campaigns?

Posted by Eagle Envelopes on 1st April 2021

The SARs-COV2 coronavirus has sunk its teeth into every sector of the world economy, and the business mail industry is no exception. However, the pandemic hasn’t spelt bad news for every sector, and the effect of Covid-19 on direct mail campaigns has been ambivalent. Some businesses have seen a massive drop in demand (formalwear mail […]

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Postal Direct Mail Vs Cold Email Marketing: Which Gets The Best Results?

Posted by Eagle Envelopes on 25th March 2021

Mass email is a straightforward way of communicating with potential customers but does it yield the results your business needs or are you better to invest in direct mail? With over 269 billion emails sent worldwide each day, it’s unsurprising that business and home users are swamped and that ‘cold’ or unsolicited emails have fallen […]

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6 Branded Envelope Design Tips

Posted by jdrgroup on 28th September 2020

Whether you’re new to branded overprinted envelopes, or you’ve been using them for a while, there are always new things to learn. Here are some of the best ways to ensure that your mailshots make an impact with their target audience, to maximise open rate, response rate, and revenue. Get An Overprint Quote  1. Make […]

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What To Look For In An Envelope Overprinting Service

Posted by jdrgroup on 18th September 2020

Now more than ever, physical mail – whether for marketing or communication purposes – needs to stand out to attract people’s attention. Overprinted envelopes are a great way to catch the eye, get brand recognition, and ensure that your mailing gets noticed by your target market. Before you start investing in overprinted envelopes, though, make […]

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What Is Envelope Overprinting & How Can It Benefit Your Brand?

Posted by jdrgroup on 25th August 2020

Envelope overprinting is an important branding tool for many businesses. A design is created to fit a specific envelope size, including slogans, images, colours, patterns and other messages. The design is then overprinted onto finished stock envelopes using a lithographic printing press for the highest quality production. Some presses can accommodate up to 4 colour […]

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Overprinting Vs Plain Mail: Making The Right Choice For Your Campaign

Posted by jdrgroup on 18th August 2020

Despite the huge role the Internet plays in the way people do business in 2020, postal mail still has pivotal importance in many sectors. In the financial year 2018/2019, the Royal Mail delivered 10.3 billion letters, a lot of these being business correspondence. Why has postal mail retained its popularity deep into the digital age? […]

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