Posted by jdrgroup on 30th June 2021
Print advertising has been the mainstay of direct marketing since the 1870s and, despite the growth of digital platforms during the last two decades, continues to be a popular and effective choice for businesses seeking to attract new customers. Despite the popularity of email and social media in the digital age, print advertising still […]
Posted by jdrgroup on 24th June 2021
Direct mail is an important asset in your business’s marketing toolbox, an effective way of engaging with those prospects who offer the greatest opportunity to secure new sales. Printed, branded envelopes can add even more weight to your postal campaign, increasing the chance of making an impact on the recipient and forging a positive relationship […]
Posted by jdrgroup on 21st May 2021
If you’re considering a direct mail marketing campaign to give your brand increased visibility and presence, you may be hesitant if you’re not certain the investment will yield positive results. In the era of digital marketing, there may be an understandable tendency to lean towards other channels, such as email, social media, or pay-per-click advertising.
Posted by jdrgroup on 14th May 2021
Direct mail continues to be a highly effective and cost-efficient marketing tool for many businesses. Even if you’ve switched predominantly to online channels, it’s worth considering how direct mail can strengthen your position by bringing in a steady stream of qualified marketing leads.
Posted by Eagle Envelopes on 20th April 2021
Direct mail is one of the most effective tools for attracting new customers to your business. By directly targeting customers and prospects by post you can dictate how and when your brand gets noticed – one of the key reasons why direct mail can be more effective than email in some circumstances.
Posted by Eagle Envelopes on 15th April 2021
Before we became adults, we looked forward to the postman arriving. Receiving a letter or postcard, personally addressed, is a big deal for most children but as we reach adulthood, the post tends to become dominated by bills, adverts, and bank statements. For promotional business mail to be effective, it needs to summon the same […]
Posted by Eagle Envelopes on 8th April 2021
The term marketing has become almost synonymous with digital marketing, a conglomerate of emails, blogs, social media posts and graphics that have one thing in common – they lack a physical, or tangible presence. This ignores the fact that physical marketing material still plays a significant role in driving sales and creating brand awareness. Tangible […]
Posted by Eagle Envelopes on 1st April 2021
The SARs-COV2 coronavirus has sunk its teeth into every sector of the world economy, and the business mail industry is no exception. However, the pandemic hasn’t spelt bad news for every sector, and the effect of Covid-19 on direct mail campaigns has been ambivalent. Some businesses have seen a massive drop in demand (formalwear mail […]
Posted by Eagle Envelopes on 25th March 2021
Mass email is a straightforward way of communicating with potential customers but does it yield the results your business needs or are you better to invest in direct mail? With over 269 billion emails sent worldwide each day, it’s unsurprising that business and home users are swamped and that ‘cold’ or unsolicited emails have fallen […]
Posted by jdrgroup on 19th December 2020
The hospitality and catering sectors are doing everything possible to make the dining experience safe. Keeping sanitized cutlery clean and safe is one more thing to add to the measures being taken. Mayer-Kuvert-network, represented in the UK by Eagle Envelopes and Heritage Envelopes, is proud to present ‘Cleaned & Sealed’ cutlery envelopes, specially designed and […]