Why Do So Many Businesses Still Use Print Advertising?


Print advertising has been the mainstay of direct marketing since the 1870s and, despite the growth of digital platforms during the last two decades, continues to be a popular and effective choice for businesses seeking to attract new customers. Despite the popularity of email and social media in the digital age, print advertising still has a prominent place in marketing, increasing brand awareness and generating a reliable return on investment. In other words, print advertising works.

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Why Personalised Envelopes Are Important For Marketing

Direct mail is an important asset in your business’s marketing toolbox, an effective way of engaging with those prospects who offer the greatest opportunity to secure new sales. Printed, branded envelopes can add even more weight to your postal campaign, increasing the chance of making an impact on the recipient and forging a positive relationship between them and your brand.

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How To Generate More Leads Using Direct Mail


Direct mail continues to be a highly effective and cost-efficient marketing tool for many businesses. Even if you’ve switched predominantly to online channels, it’s worth considering how direct mail can strengthen your position by bringing in a steady stream of qualified marketing leads.

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5 Tips For Designing A Winning Direct Mail Envelope

5 Tips For Designing A Winning Direct Mail Envelope

Direct mail is one of the most effective tools for attracting new customers to your business. By directly targeting customers and prospects by post you can dictate how and when your brand gets noticed – one of the key reasons why direct mail can be more effective than email in some circumstances.

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3 Business Mail Ideas To Get You More Conversions

3 Business Mail Ideas To Get You More Conversions

Before we became adults, we looked forward to the postman arriving. Receiving a letter or postcard, personally addressed, is a big deal for most children but as we reach adulthood, the post tends to become dominated by bills, adverts, and bank statements. For promotional business mail to be effective, it needs to summon the same sense of excitement and curiosity that we used to experience as children to provoke a response. If it doesn’t, then the mailshot will end up in the bin and you’ll hear nothing from your target customers. So, to get a head start with your direct mail marketing, why not consider these innovative ideas to help your brand to stand out from the crowd?

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What Are The Benefits Of Tangible Marketing?

What Are The Benefits Of Tangible Marketing?

The term marketing has become almost synonymous with digital marketing, a conglomerate of emails, blogs, social media posts and graphics that have one thing in common – they lack a physical, or tangible presence. This ignores the fact that physical marketing material still plays a significant role in driving sales and creating brand awareness. Tangible marketing, therefore, incorporates all physical marketing materials, including direct mail letters, posters, leaflets, retail display units, and product samples.

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Postal Direct Mail Vs Cold Email Marketing: Which Gets The Best Results?

Postal Direct Mail Vs Cold Email Marketing: Which Gets The Best Results?

Mass email is a straightforward way of communicating with potential customers but does it yield the results your business needs or are you better to invest in direct mail? With over 269 billion emails sent worldwide each day, it’s unsurprising that business and home users are swamped and that ‘cold’ or unsolicited emails have fallen out of favour with businesses. Office workers receive an average of 121 emails daily – the notorious ‘email soup’ – while home users may rarely even check their personal email address these days, preferring social media and messaging services.

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6 Branded Envelope Design Tips

Whether you’re new to branded overprinted envelopes, or you’ve been using them for a while, there are always new things to learn. Here are some of the best ways to ensure that your mailshots make an impact with their target audience, to maximise open rate, response rate, and revenue.

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1. Make Good Use Of Available Space

Think about how you use the space of the envelope. If you’ve chosen an envelope with an address window, can you incorporate it into the design, or build a design around it? A creative, personalised envelope will really stand out from the crowd.

2. Make Sure Your Logo Is Visible

Depending on the nature of your business – and whether the letter is a routine or marketing communication – you may or may not want to go for a wild, unique design. Charities and utilities are known for their use of bold designs in direct mail – a strategy that brings them results. In other sectors, prospects respond better to understated designs, so the impression is not given that money is ‘wasted’ on envelopes. Do your market research carefully before commissioning an overprinted envelope design. However, all companies should have their logo in a prominent place on the branded envelope, even if this is a simplified, black and white version. This ensures customers can see clearly who the mail is from. Your envelope should help you develop brand recognition.

3. Choose The Right Size

A company like Eagle Envelopes has a huge number of sizes and types of envelope available. This allows you to stand out from your competitors, optimise your postage costs, and sustain the appropriate budget for different types of communication. Not every communication needs to feature a bells-and-whistles design, but it should be of the appropriate size and material for its purpose.

4. Mix It Up

If you’re running a large campaign, why use the same envelope design for everyone? Use different overprinted envelopes with a variety of images for different database segments, then monitor the results to see what works best. This is especially true if you’re trying to target customers from different demographics, or you’re working on a long-running campaign that will see its focus change over time.

To make the most of split print runs and segmentation, use a company like Eagle Envelopes which has the capacity to do short runs of overprinted envelopes. This allows you to experiment with different images and styles.

5. Put Contact Information On The Outside

When you put your contact information on the outside of the envelope, customers can connect without even reading your mail out. Your phone number, website, email address, campaign landing page, and Facebook page are a great starting point.

The appropriate brand messages and contact information is essential to envelope design if you’re running an integrated campaign involving postal direct mail, social media and digital marketing channels (e.g. email marketing, pay per click advertising, SEO). Just make sure your brand voice remains the same across the board.

6. Continue The Theme Inside The Mail

The outside of your envelope should match the content inside. Think about your images; are you using the same colours? Do you have any connecting pictures that bring the outside and inside together? Look at the tone of your mail out, too. An eccentric, fun design with very serious written content is jarring and dilutes the impact and credibility of your brand. You’ll want a clear line running throughout the mail out; this helps establish your brand in the eyes of your customers, and gives you a clear voice.

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To speak with one of our advisors about envelope ordering, or our bespoke branded envelope overprinting service, please give us a call on 01922 613888.

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