Now more than ever, physical mail – whether for marketing or communication purposes – needs to stand out to attract people’s attention. Overprinted envelopes are a great way to catch the eye, get brand recognition, and ensure that your mailing gets noticed by your target market. Before you start investing in overprinted envelopes, though, make sure that you’ve chosen the right overprinting service. Here are the key criteria to look out for from a service provider.
1. Short Run Printing
If you’re new to using overprinted envelopes, especially for general communication purposes, you may just want to dip your toes in the water to determine the best and most cost-effective strategies for your business. The easiest way to do that is by finding a company that offers short runs. Eagle Envelopes, for example, can offer runs from just 1,000 envelopes – ideal for any business getting started with a new post-based direct marketing strategy, or making infrequent mail-outs to a small mailing list.
2. Wide Range Of Products On Offer
To the untrained eye, there may not be that much difference between one unprinted envelope and another. However, experts in the field know that there is, in fact, a huge variety. That really comes out when you start using overprinted envelopes, as the size, configuration, material and layout directly affects the scope of the images, colours and messages you can feature in the design. For example, the address window of an envelope can have many different dimensions, and sit in different positions. However, there are many readily available window options regarding size and position which are designed specifically to accommodate the address which is printed in some of the most commonly used positions and, therefore, it is worth considering where the address is printed on the letter before you set about designing the contents and the printed design for your envelope.
It’s important to get the dimensions right when you are overprinting to ensure your design will fit and look its best. Even minor errors can result in the design not matching – with the resulting expense and delays of endless small adjustments. For this reason, look for a company that offers a wide range of stock envelopes, and who can advise you on the best products for your application.
Look for quality when it comes to printing, too; flexibility is essential here. Digital printing is generally better for short runs, while litho printing is a good solution for longer runs. A good company will be able to offer both services to minimise your costs and give you the most flexibility.
3. Quick And Valuable Communications
Communication is an essential tool when two companies work together. You’ll want to find a business that can offer you quick, productive advice about your artwork, production, and postal needs.
The ideal overprinting service will also give you quick estimates, with options available for print runs of different sizes and types. The entire process should be fast, with timely communications from both sides, allowing you to get your product quickly to your customers quickly and without unseen costs.
Finally, a good service will offer you timely and valuable advice. If you are new to using overprinted envelopes, or to direct mail in general, you might not know what type of images print well or are most effective. Look for a service with expertise and experience, to help you make the right decisions – that means a hassle-free service, from start to finish.
4. Quick Turnaround On Orders
Finally, speed is crucial when it comes to orders. As soon as you have signed off on the artwork, you’ll want your envelopes available quickly; a good company will do this.
When you choose an experienced, expert overprinting service, you’ll have your product quickly. However, although speed is important, a good company will not compromise on quality, either. Your envelopes should be exactly as you envisioned them, with the artwork exactly as approved.
Find Out More
A company like Eagle Envelopes will help you enter the world of overprinted envelopes and deliver great results. To discuss your requirements, please call 01922 613888 today.