Before we became adults, we looked forward to the postman arriving. Receiving a letter or postcard, personally addressed, is a big deal for most children but as we reach adulthood, the post tends to become dominated by bills, adverts, and bank statements. For promotional business mail to be effective, it needs to summon the same sense of excitement and curiosity that we used to experience as children to provoke a response. If it doesn’t, then the mailshot will end up in the bin and you’ll hear nothing from your target customers. So, to get a head start with your direct mail marketing, why not consider these innovative ideas to help your brand to stand out from the crowd?
Continue reading “3 Business Mail Ideas To Get You More Conversions”
The term marketing has become almost synonymous with digital marketing, a conglomerate of emails, blogs, social media posts and graphics that have one thing in common – they lack a physical, or tangible presence. This ignores the fact that physical marketing material still plays a significant role in driving sales and creating brand awareness. Tangible marketing, therefore, incorporates all physical marketing materials, including direct mail letters, posters, leaflets, retail display units, and product samples.
Continue reading “What Are The Benefits Of Tangible Marketing?”
The SARs-COV2 coronavirus has sunk its teeth into every sector of the world economy, and the business mail industry is no exception. However, the pandemic hasn’t spelt bad news for every sector, and the effect of Covid-19 on direct mail campaigns has been ambivalent. Some businesses have seen a massive drop in demand (formalwear mail order catalogues, anyone?), while others have seen an increase in direct mail responses compared to before the pandemic. Let’s take a look at how Covid-19 has changed the landscape for direct mail campaigns, in terms of both sender expectations and customer experience, and how brands can take advantage of these developments.
Continue reading “How Has Covid-19 Affected Direct Mail Campaigns?”
Mass email is a straightforward way of communicating with potential customers but does it yield the results your business needs or are you better to invest in direct mail? With over 269 billion emails sent worldwide each day, it’s unsurprising that business and home users are swamped and that ‘cold’ or unsolicited emails have fallen out of favour with businesses. Office workers receive an average of 121 emails daily – the notorious ‘email soup’ – while home users may rarely even check their personal email address these days, preferring social media and messaging services.
Continue reading “Postal Direct Mail Vs Cold Email Marketing: Which Gets The Best Results?”