Now more than ever, physical mail – whether for marketing or communication purposes – needs to stand out to attract people’s attention. Overprinted envelopes are a great way to catch the eye, get brand recognition, and ensure that your mailing gets noticed by your target market. Before you start investing in overprinted envelopes, though, make sure that you’ve chosen the right overprinting service. Here are the key criteria to look out for from a service provider.
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Envelope overprinting is an important branding tool for many businesses. A design is created to fit a specific envelope size, including slogans, images, colours, patterns and other messages. The design is then overprinted onto finished stock envelopes using a lithographic printing press for the highest quality production. Some presses can accommodate up to 4 colour designs, giving extensive scope for personalisation and customisation.
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Despite the huge role the Internet plays in the way people do business in 2020, postal mail still has pivotal importance in many sectors. In the financial year 2018/2019, the Royal Mail delivered 10.3 billion letters, a lot of these being business correspondence. Why has postal mail retained its popularity deep into the digital age? Perhaps this is because, for charity direct mail, mail order businesses, utility providers, print and office stationery suppliers – among many others – it continues to deliver an excellent return on investment.
Continue reading “Overprinting Vs Plain Mail: Making The Right Choice For Your Campaign”